Are you suffering from Slow Website Syndrome?
So you build a beautiful website, it looks great, it’s designed exactly how you want it to look but then you wonder why you’re not getting the traffic that your website deserves.
Google has you ranking somewhere on page 3 or 4 and even though you’ve optimised all of the wording and images on your pages, it still doesn’t seem to be climbing as high as you’d expect.
At this point, you might be tempted to call in the SEO expert or pay for Google advertising but before you make that call, have a little check to see just how fast or more importantly, how slow your website is loading.
Search engines, who rank your website and ultimately position in their results, try to emulate “human” behaviour, when crawling and ranking your site. Yes it will look for keywords, it will check traffic stats and links but one thing it will absolutely penalise you on, is a slow loading site.
You see, the way people surf the internet has changed. If you click on a link and nothing is happening in 3 or 4 seconds, you’re out of there. There is nothing more annoying than clicking on a news link or article, only to have the page load really slowly. This is especially true of when you click on a link somebody has shared on Facebook or other social media platform.
So the search engine takes this into account and your site will lose out in 2 ways. Firstly it won’t get ranked as highly as it should and secondly, if the people who do eventually find your page have to wait an age for it to load, they’ll get bored and hit the back button before the page had finished loading.
This will lose you business!
People often blame fancy sliders, plugins or image sizes for slow speed and while these all do have an impact, their load times can be reduced and some of the script deflated to reduce the load time. The internet is faster now, so you should be able to use all of the tricks and fancy plugins, without having to resort to stripping your site back to basics.
Fortunately, most slow website issues can be rectified by companies like us, who know what we are doing. There are no fancy tools, no weird tricks or magic wands, it’s just a good old fashioned coding and tidying up of lose ends. In less than 24 hours, we can rapidly increase the speed of your site.
Taking a slow website and ironing out it’s problems will not only give your readers a better experience but it will also start to be ranked higher by the search engines. We’re not saying that you don’t need to look at all of your optimisation tools, you do but never ignore the speed of your website.
If you would like us to check the speed of your website and send you a report For Free, just get in touch with us via the contact page and paste in the URL / Website address you would like us to check. Make sure you put a valid email address in, so that we can send the report back to you.
It’s simple, will take you 20 seconds and if we don’t find a problem, then at least you’ll be happy knowing that a slow website doesn’t have anything to do with your ranking and you can cross that one off the list.
Let’s take a look, contact us now 🙂